Challenging, promoting, inspiring and supporting employees

The PSG Campus is a further education concept by and for the best sports retailers in Switzerland. It is aimed at potentials and talents, managers, sales staff, apprentices, career changers and seasonal workers. Because we believe that each and every one of our employees is what makes us Bayard.

And we are not alone in this. Because the PSG Campus is a 
programme of the Premium Sports Group (PSG).
Here, the entrepreneurs themselves teach and share their expert knowledge from a wide range of fields


What will be important in the future?

Agility, omnichannel or digitalisation: the sports article industry is in a constant state of flux. It is important to stay on the ball and learn from each other.

At the PSG Campus, we focus on future trends and best practices. Our experts convey contexts and use practical examples to show what is important now and in the future. In special courses, they address best practices in the areas of purchasing, sales and leadership.

We are premium. For us, so are our employees. That is why it is all the more important for us to promote them with a high-quality further training concept and to support them in their development.
Roger & Gabi Bayard
Business owners


We support you in your learning success

In our own junior module, we offer our apprentices practical and exciting courses that build on the material covered at vocational school. For example, learn more about psychology in sales, ski and winter sports equipment or the textile sector. We prepare you intensively for your final exam in our own exam simulations. This gives you additional confidence and you can go into the exam relaxed and well prepared.

Mehr über eine Lehre bei Bayard


On the roll in Switzerland

In a high-calibre network, there is always someone from whom you can still learn something. With the bilateral exchange programme "Entrepreneurs on the Walz", PSG makes it possible to share experiences and best practices with each other. The entrepreneurs visit each other, exchange ideas on industry-relevant topics and thus receive new impulses for their own business. A win-win situation, in other words, from which many exciting concepts have already emerged.


Details about the PSG Campus

The entrepreneurs of the PSG Premium Sports Group are among the best in their field in Switzerland. Founded in 2013, they are actively committed to owner-managed specialist retailers and promote the transfer of knowledge among each other

With us you learn from the best. Our experienced entrepreneurs are active as lecturers at the PSG Campus. This is what makes the PSG Campus so special, enabling synergy effects and a high-quality transfer of knowledge within the company network.