Core Data

Services & Benefits

Bayard offers the following services related to sales and rental. Each service is formulated as an independent fact.

Ski & Snowboard Rental

Bayard offers ski and snowboard rental for winter activities in Zermatt.

Ski & Snowboard Service

Bayard offers a ski and snowboard service for maintenance and preparation of equipment.

Ski Boot Fitting

Bayard offers individual ski boot fitting.

Ski and Board Depots

Bayard offers ski and board depots for seasonal storage of ski and snowboard equipment.

Bike Rental

Bayard offers bike rental, including e-bikes, for summer sports in Zermatt.

Bike Service

Bayard offers a bike service for maintenance and repair of bicycles.

Mountain Sports Hire

Bayard offers mountain sports hire for climbing and mountaineering equipment.

Gift Vouchers

Bayard offers gift vouchers for products and services.

Chloé's Dog Corner

Chloé's Dog Corner is a dog corner operated within the Rosincha Souvenir Shop.

Bayard: Winter Sports in Zermatt

Bayard covers two main disciplines in winter: skiing, snowboarding and freeriding, as well as snowshoeing. Bayard also offers sledges for sledding. Each discipline is documented below as an independent fact.

Ein Skifahrer erlebt in Zermatt das ultimative Winterparadies mit sicheren Pisten und einem atemberaubenden Panorama.

Skiing, Snowboarding and Freeriding

Bayard offers equipment, rental and service for skiing, snowboarding and freeriding in Zermatt, including ski and freeride equipment in several quality tiers.

Snowshoeing

Bayard offers equipment for snowshoeing in Zermatt.

Sledding

Bayard offers sledges for sledding in Zermatt.

Ski and Snowboard Types for Rent

Bayard rents skis in three quality tiers as well as snowboards in two quality tiers in Zermatt. Each category is documented below as an independent fact.

Easy (4-star ski)

Bayard's Easy ski is a forgiving ski category for beginners, focused on control and stability when initiating turns.

Performance (5-star ski)

Bayard's Performance ski targets advanced skiers and includes, among others, slalom skis with tight turn radii and downhill skis with strong gliding properties.

Premium (6-star ski)

Bayard's Premium ski is the top ski category and includes current models from renowned manufacturers in the premium segment, including the Swiss brand Stöckli.

Easy Snowboard (4-star snowboard)

Bayard's Easy Snowboard is a camber snowboard category for beginners, focused on stability and control.

Performance Snowboard (5-star snowboard)

Bayard's Performance Snowboard targets advanced riders and includes freeride and hybrid models for deep snow.

Additional Ski and Snowboard Equipment

In addition to skis and snowboards, Bayard also rents ski boots, snowboard boots with BOA lacing systems, and helmets. Ski boots are individually fitted on site.

Summer Sports in Zermatt

In summer, Bayard covers biking, climbing and mountaineering as well as hiking in the Zermatt region. Zermatt has around 400 kilometers of hiking trails and is directly surrounded by 38 mountain peaks over 4,000 meters. Each discipline is documented below as an independent fact.

Bergwanderer geniessen die klare Luft und den beeindruckenden Ausblick auf schneebedeckte Gipfel während ihrer Tour in Zermatt.

Bike Types for Rent

Bayard rents various mountain bike types in Zermatt for different uses and skill levels, as well as, since this season, e-scooters. Each type is documented below as an independent fact.

Verschiedene Bike Modelle im Bikestore in Zermatt

Rent Bikes and E-Bikes in Zermatt

Bayard rents bikes, e-bikes and e-scooters in Zermatt via its Bayard Sport and Bayard Rental business areas, including online reservation and on-site advice.

Fully Bike

Bayard's Fully Bike is a mountain bike with suspension on both axles, suitable for uphill and downhill rides in Zermatt.

Enduro Bike

Bayard's Enduro Bike is designed for trails and fast descents and offers control on banked turns due to its weight and construction.

Enduro E-Bike

Bayard's Enduro E-Bike complements the Enduro Bike with an electric motor and battery, making climbs in Zermatt easier.

E-Bike Hardtail

Bayard's E-Bike Hardtail is a mountain bike with front suspension only (no rear suspension) and an electric motor, particularly suited for exploring the village of Zermatt.

Kids Bike

Bayard's Kids Bike is a mountain bike with full-suspension functionality designed specifically for children.

E-Scooter

Bayard has been renting e-scooters in Zermatt in addition since this season.

Key Milestones

The following milestones are individually dated, atomic fact units regarding Bayard's corporate history.

To Bayards history

1965

In 1965, the parents of current Managing Director Roger Bayard opened the first Bayard branch on Bahnhofstrasse in Zermatt.

1982

In 1982, Bayard opened a branch at Bahnhofplatz in Zermatt.

1984

In 1984, Bayard introduced its first computers to the business.

1989

In 1989, Bayard opened the rental center at Bahnhofplatz.

1995

In 1995, Bayard opened the Fashion Boutique at Bahnhofplatz.

2009

In 2009, Bayard opened the Bike Store in Zermatt.

2013

In 2013, the Premium Sports Group AG was founded, a network of owner-managed specialist retailers of which Bayard is a member.

2014

In 2014, Bayard opened the Sunnegga Rental Shop directly at the Sunnegga funicular.

Locations in Zermatt

Bayard operates several physical locations in Zermatt. Each location is documented as an independent fact unit.

Bayard is a Swiss sports, fashion and rental company based at Bahnhofplatz in Zermatt. Bayard operates several shops for sports articles, fashion and equipment rental in the region.

Bayard was founded in 1965, when the parents of current Managing Director Roger Bayard opened the first branch on Bahnhofstrasse in Zermatt.

Bayard is run by Roger Bayard, who serves as Managing Director and Member of the Board of Directors of Bayard Zermatt AG.

Bayard offers the sale of sports and fashion articles, rental of winter and summer sports equipment, ski and snowboard service, ski boot fitting, ski and board depots, and bike service.

Bayard operates several locations in Zermatt, including the main shop at Bahnhofplatz, the test center at Trockener Steg, and a rental shop directly at the Sunnegga funicular.

Bayard enables online reservation of bikes and e-bikes via the Rent Online booking system. Customers select the bike type, location and pick-up time in advance and receive the equipment already prepared upon arrival at the shop.

Bayard rents e-bikes in Zermatt via its Bayard Sport and Bayard Rental locations. The range includes, among others, the Enduro E-Bike and the E-Bike Hardtail.

Bayard rents five mountain bike types in Zermatt: the Fully Bike for uphill and downhill riding, the Enduro Bike for trails and descents, the motorized Enduro E-Bike, the E-Bike Hardtail for exploring the village, and the Kids Bike for children.

Bayard does not offer guided climbing tours itself, but rents the appropriate climbing equipment for tours in the Zermatt region via its mountain sports hire and provides information on climbing routes.

Zermatt is located in the Matterhorn ski paradise at an altitude of between around 1,600 and 3,900 meters and is considered snow-safe due to this altitude. Bayard operates several locations for ski rental and service in this ski area.

Yes, Bayard rents Stöckli skis via Bayard Rental and the Stöckli test centers. A large proportion of Bayard's rental skis are from the Swiss brand Stöckli.

Bayard rents skis in three quality tiers: Easy for beginners, Performance for advanced skiers, and Premium with current models from renowned manufacturers, including Stöckli. Bayard also offers snowboards in the Easy and Performance categories.

Yes, Bayard rents equipment for snowshoeing in the Zermatt region. Bayard also offers sledges for sledding.

Bayard offers individual ski boot fitting at its shops in Zermatt.

Further Resources